People see hundreds of startup E-commerce business advertisements on various social media platforms everyday, but rarely click on FEW of them to check out their services or product offerings. Also, clicks on those few Startup E-commerce business’s advertisements are influenced by factors like- If ad mentions that one of their friend/contact is using or used the services, If they found the ad display attractive, etc.
Out of these factors, one important factor is – If people (target audience) have previously seen that start up’s advertisement on newspaper, TV, etc. in other words on ‘Traditional Media’! Having already seen the advertisement on ‘Traditional Media’ influences target audience’s decision to check out, what your start up has to offer, when they go online. Now, Reasons behind that influence varies like- curiosity, etc.
Now,the question arises – For Startup E-commerce businesses, ‘Capital’ is already a big challenge and on top of that, spending money on social media doesn’t left them with much budget so as to invest in Traditional Media, so how can they follow this advice?
Well, the answer is – invest in ‘ lower cost Traditional Media ’, key here is –
Go Local: – Instead of advertising on national TV channels, Newspapers, Radio, Magazines etc. where cost is really high, focus on local TV channels, Newspapers, Radio, Magazines etc. all of which will be cost savvy to target your niche audience. And, once your business starts generating revenues, you may further enhance your marketing efforts to target bigger audience.
Often, startup e-commerce businesses direct all their marketing efforts on social media only. Social Media Marketing is a great platform for startup’s marketing activities, but if it is supported by cost effective ‘Traditional Media’, it can boost startup e-commerce’s marketing efforts and help in accomplishing startup’s goal!
What do you think are some other important factors which can help startup e-commerce business’s marketing efforts?!