Secret for e-commerce businesses in India!

If you are doing e-commerce business in India and want to tap the hidden clientele base to emerge in your business! Read on…………

I like to bring your focus on one interesting phenomenon! Many people in India resist paying for online  products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential market.

My suggestion is; provide them ease of purchasing! Here are 2 approaches, I believe, can influence the purchasing decision of those potential buyers.

Direct Cash Approach – Don’t force people to pay online, instead when customers order something online; ask them to provide the billing information including Landline Number! Call on their Landline numbers (No Cell number!) to confirm the order (to check out if it’s fake or genuine). And, once order is confirmed, send them product and your delivery guy can get the cash from customers directly!

I believe more companies should try this method in India so as to be more customer friendly.

Flexible e-Cash Approach

InDirect Cash Approach – Have one or two ‘Store- houses’ in Tiers 1 and Tier 2 cities depending on your business and majority of customer base (Geographically).  Idea is; if you think that sending a delivery guy for each order is not a feasible option, than what you can do is; when customer places order online than as mentioned above, confirm order through landline number provided by customer.

Than dispatch the products from your main warehouse to that city’s storehouse (where order was placed) and within say 2-3 days (sort out number of days as per your calculation),customer can directly come  to store house in his/her city, pay the cash and get his/her product( store-house staff can call the customer when product arrives).You may further enhance the flexibility of picking up products by customers, for example-within 5-7 days!

Your turn! What do you think about the feasibility of both approaches?!

Suggestions/Feedbacks are welcome!!

Copyright©2012RahulKPandey

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Don’t Do Social Media Marketing!!!

Don’t do Social Media Marketing, IF-

1)  If you can not keep up with the changing ‘TREND(S)’ in social media and its various platforms. Before 3-4 years, companies didn’t care much about their LinkedIn pages, and after that with increasing popularity of LinkedIn, every company started building up its page on LinkedIn and is actively involved since then. Same applies for Pinterest, ……………Well, Do I need to say anything about popularity of Pinterest?! (If you don’t know what I am talking about, you might wanna reconsider your social media strategy/efforts again!).

It’s not only about adopting new trends; SMM efforts should also keep the pace up with the changes (new features, changed appearances etc.) in existing Social Media. For ex.-  Facebook’s new  Timeline. Your company’s page should have already modified its page as per the new Facebook’s Timeline features before reading this article!

2)  If you don’t know what do you want to ‘ACCOMPLISH’ through your Social Media Marketing?! In other words, if you don’t know what is the ultimate goal of your Social Media Marketing! Having clear understanding of your ultimate goal of SMM campaign; whether it’s to increase Brand awareness or Introduction of new product/services or something else helps you to not get lost on different social media platforms! Blindly following SMM won’t serve any purpose.

3)  If you can not continuously provide one strong ‘REASON’ to Engage Entertain the visitors/customers on your Facebook/G+/LinkedIn/Twitter and other social media pages. There are pretty good chances that ones people like your company’s pages on Facebook, G+, LinkedIn etc. They may never come back again to check it out UNLESS you provide them one strong reason to visit the page! It could be anything like – games, contests, apps, challenges, quizzes etc. And, it doesn’t necessarily have to be related to your business (but if it is, nothing could be better than that!). Main focus should be that your target audience visits your company’s social media pages quite often through that reason and because of that; you can keep the communication alive with the visitors.

4) If you don’t have ‘RESOURCE(S)’ (Like- SEO, social media managers, executives, Dept.).  It’s not like you should have all of them but you should have at least some of them to devote to your social media strategy and if you are  START UP or SMALL level business, you should have at least a single person devoting sufficient time to SMM activities.  Message is; you should not treat your social media marketing as a side activity!

5) If you Can not devote enough time to ‘RESPOND‘to fans/customer‘s comments/ queries on different social media platforms in ‘timely manner’. A criticizing comment(s), if hangs there for some days before you respond/solve the query, can hurt your company’s reputation!

*Response should be in professional manner, whether it is for query or complaint!

‘TARRR’ (TREND, ACHIEVE, REASON, RESOURCE, RESPOND) are crucial factors for any social media campaign to succeed!  Needless to say, Success of any social media campaign depends on many other factors.

MORAL of the article is- Social Media Marketing, if done wrongly, can hurt the company as much as it can benefit!

“Social Media Marketing” if aim and execute correctly, will result in forms of Brand Recognition, ROI, customer Database, etc. BUT, in case of improper aiming and execution, it will not only end up missing the target but it can also lead to ‘ruined online image‘!

What do you think, are some other crucial factors for success of a ‘Social Media Marketing’ apart from ’TARRR’?!

Copyright©2012RahulKPandey

‘G+’ vs. ‘Facebook’ – How’s it going ?!

‘G+’ vs. ‘Facebook’ –  Strategic Analysis of  “G+ and Facebook” as an ‘End User’ !

Before you go- ” ahhhhh….*sigh*, I have read so many articles on this topic” !
Let me assure you that this article is NOT at all going to discuss common platforms and comparisons we have read online! It’s an analysis of social networking giants from fresh perspective as an end user!

We have seen how quickly after its launching, G+ attracted huge number of members on its social network! And, after initial launched it seemed biggest threat to Facebook, most of us assumed that the history of ‘MySpace vs. Facebook’ is about to repeat itself, only difference is Facebook is at receiving end this time!

But waaaaait…… Facebook very cleverly managed to retain its members and not only that, it kept the online traffic ‘ACTIVE’ as it was before the launching of G+.

So, what favored Facebook and where G+ lacked even after its mega launch?!

‘G+’ didn’t able to sustain its competitive advantage– Google plus came up with some really cool competitive advantages/ideas like circles, Hangout (chat with video mode) etc. and they were all really good, cause many people had this issue with Facebook related to privacy feature that they want to share certain status updates with specific people and not with everyone in their friends list(G+ came out with circles), also chat tab at Facebook was missing the video mode( G+ came out with hangout feature). G+ provided its members all the facilities they were missing at Facebook!

But what happened than?! Facebook immediately respond to its competitor’s move and incorporated all the missing things into new features like that tab feature of sharing your updates with -(people, custom, friends, public etc.) and also provided video mode facility in chat tab. So in nutshell, Facebook’s immediate response its competitor made them stay in business.

‘G+’ efforts are not sufficient to engage the members– Certainly, G+ attracted huge database of members since its launch on June 28, 2011. The ‘invitation only membership’ was a real good strategy, everyone (including me) was rushing to get invitation from someone who already has account on G+ (it’s due to basic human instinct, Right?! If you can have G+ account, why can’t I! Am I not the important person!). People requested their friends and families to invite them on G+.

But, question is – What after I made my account on G+?! I need some strong reason to log on G+ and visit my G+ page daily! Google plus didn’t succeed to provide me/us that ‘single strong reason’!

I visit on LinkedIn daily cause perhaps I am a job seeker or recruiter or net-worker.
I visit on Facebook daily cause my family, my friends are there and ACTIVELY updating their status.
I visit on G+ cause…………………??????

Although, it was good idea by Google to link Gmail, Youtube, G+ accounts on the same email id, it didn’t attract users to click on G+ tab when they log on to check their emails on Gmail.

Stating the above analysis, game is not over yet! We have seen in past how many businesses/networking sites did average during initial years of their launching and than became huge success after sometime! and, this time we are talking about G+( backed up by giant Google Inc.) !!!

So, It would be really interesting to know what strategies Google will now deploy so as to encourage its members( ‘You’ & ‘I’ ) to be more active on G+!

Copyright©2012RahulKPandey