3 mistakes to avoid on LinkedIn!

Let’s look at the 3 mistakes sometimes Users commit on LinkedIn. Most of you have also observed these mistakes.

1)  Status Updates – It’s a great way to share your knowledge, expertise, NEWS, Product /Services, company Information on LinkedIn. But, sometimes people misuses it by sharing irrelevant contents which are not worth reading or discussing.

Second mistake falls in the ‘Status Updates’ category is when Users post irrelevant comments on other User’s popular status updates.  For ex. – Posting about their company’s products/services on some popular status update. When one does that, it appears more like a spam rather than information to the readers of that status.

3 mistakes to avoid on LinkedIn

2) Posting on Groups – There are different tabs on every group page for specific purpose,  for ex.- ‘Discussions’ tab for discussing various topics related to that particular group , ‘Promotions’ tab to promote your products/ services, ‘Jobs’ tab for posting  jobs etc . But, sometimes Users post ‘jobs’ on ‘Discussions’ tab OR promote their ‘products/services’ on ‘Discussions’ tab, and thus violate group rules.

3) Invitations – When inviting someone to professional network, some Users commit below mention mistakes.

(i) While sending invitation, Sometimes Users indicate that the person (with whom they want to connect) did business with them, when in reality he/she did not OR mentions other person as their Colleague when in reality he/she never worked with them. It happens due to error but that error causes invitation either to turn down or hang there in inbox with no response.

(ii) When sending invite request to someone who share the same Group, sometimes Users only state – ‘I’d like to add you to my professional network on LinkedIn’, Instead of mentioning specific reason to connect with the other professionals (for ex. – job opportunity, similar business field, etc.). A personal note (which state the specific reason to connect with other professional) along with invite request would give the other professionals a clear idea that why you want to add them in your network.

LinkedIn is such a great platform for Professionals( Recruiters,Job Seekers, Organizations etc.), and we can help in keeping it professional by avoiding the above mentioned mistakes!

                                                                                                                                                                         Copyright©2012RahulKPandey

Startup E-commerce Businesses: ‘Backup social media marketing by cost savvy traditional media’!

People see hundreds of startup E-commerce business advertisements on various social media platforms everyday, but rarely click on FEW of them to check out their services or product offerings. Also, clicks on those few Startup E-commerce business’s  advertisements are influenced by factors like- If ad mentions that one of their friend/contact is using or used the services, If they found the ad display attractive, etc.

Out of these factors, one important factor is – If people (target audience) have previously seen that start up’s advertisement on newspaper, TV, etc. in other words on ‘Traditional Media’!  Having already seen the advertisement on ‘Traditional Media’ influences target audience’s decision to check out, what your start up has to offer, when they go online. Now, Reasons behind that influence varies like- curiosity, etc.

SMM+Traditional Media

Now,the question arises – For Startup E-commerce businesses, ‘Capital’ is already a big challenge and on top of that, spending money on social media doesn’t left them with much budget so as to invest in Traditional Media, so how can they follow this advice?

Well, the answer is – invest in ‘ lower cost Traditional Media ’, key here is –

Go Local: – Instead of advertising on national TV channels, Newspapers, Radio, Magazines etc.  where cost is really high, focus on local TV channels, Newspapers, Radio, Magazines etc.  all of which will be cost savvy to target your niche audience.  And, once your business starts generating revenues, you may further enhance your marketing efforts to target bigger audience.

Often, startup e-commerce businesses direct all their marketing efforts on social media only. Social Media Marketing is a great platform for startup’s marketing activities, but if it is supported by cost effective ‘Traditional Media’, it can boost startup e-commerce’s marketing efforts and help in accomplishing startup’s goal!

What do you think are some other important factors which can help startup e-commerce business’s marketing efforts?!

Copyright©2012RahulKPandey

Don’t Do Social Media Marketing!!!

Don’t do Social Media Marketing, IF-

1)  If you can not keep up with the changing ‘TREND(S)’ in social media and its various platforms. Before 3-4 years, companies didn’t care much about their LinkedIn pages, and after that with increasing popularity of LinkedIn, every company started building up its page on LinkedIn and is actively involved since then. Same applies for Pinterest, ……………Well, Do I need to say anything about popularity of Pinterest?! (If you don’t know what I am talking about, you might wanna reconsider your social media strategy/efforts again!).

It’s not only about adopting new trends; SMM efforts should also keep the pace up with the changes (new features, changed appearances etc.) in existing Social Media. For ex.-  Facebook’s new  Timeline. Your company’s page should have already modified its page as per the new Facebook’s Timeline features before reading this article!

2)  If you don’t know what do you want to ‘ACCOMPLISH’ through your Social Media Marketing?! In other words, if you don’t know what is the ultimate goal of your Social Media Marketing! Having clear understanding of your ultimate goal of SMM campaign; whether it’s to increase Brand awareness or Introduction of new product/services or something else helps you to not get lost on different social media platforms! Blindly following SMM won’t serve any purpose.

3)  If you can not continuously provide one strong ‘REASON’ to Engage Entertain the visitors/customers on your Facebook/G+/LinkedIn/Twitter and other social media pages. There are pretty good chances that ones people like your company’s pages on Facebook, G+, LinkedIn etc. They may never come back again to check it out UNLESS you provide them one strong reason to visit the page! It could be anything like – games, contests, apps, challenges, quizzes etc. And, it doesn’t necessarily have to be related to your business (but if it is, nothing could be better than that!). Main focus should be that your target audience visits your company’s social media pages quite often through that reason and because of that; you can keep the communication alive with the visitors.

4) If you don’t have ‘RESOURCE(S)’ (Like- SEO, social media managers, executives, Dept.).  It’s not like you should have all of them but you should have at least some of them to devote to your social media strategy and if you are  START UP or SMALL level business, you should have at least a single person devoting sufficient time to SMM activities.  Message is; you should not treat your social media marketing as a side activity!

5) If you Can not devote enough time to ‘RESPOND‘to fans/customer‘s comments/ queries on different social media platforms in ‘timely manner’. A criticizing comment(s), if hangs there for some days before you respond/solve the query, can hurt your company’s reputation!

*Response should be in professional manner, whether it is for query or complaint!

‘TARRR’ (TREND, ACHIEVE, REASON, RESOURCE, RESPOND) are crucial factors for any social media campaign to succeed!  Needless to say, Success of any social media campaign depends on many other factors.

MORAL of the article is- Social Media Marketing, if done wrongly, can hurt the company as much as it can benefit!

“Social Media Marketing” if aim and execute correctly, will result in forms of Brand Recognition, ROI, customer Database, etc. BUT, in case of improper aiming and execution, it will not only end up missing the target but it can also lead to ‘ruined online image‘!

What do you think, are some other crucial factors for success of a ‘Social Media Marketing’ apart from ’TARRR’?!

Copyright©2012RahulKPandey

‘G+’ vs. ‘Facebook’ – How’s it going ?!

‘G+’ vs. ‘Facebook’ –  Strategic Analysis of  “G+ and Facebook” as an ‘End User’ !

Before you go- ” ahhhhh….*sigh*, I have read so many articles on this topic” !
Let me assure you that this article is NOT at all going to discuss common platforms and comparisons we have read online! It’s an analysis of social networking giants from fresh perspective as an end user!

We have seen how quickly after its launching, G+ attracted huge number of members on its social network! And, after initial launched it seemed biggest threat to Facebook, most of us assumed that the history of ‘MySpace vs. Facebook’ is about to repeat itself, only difference is Facebook is at receiving end this time!

But waaaaait…… Facebook very cleverly managed to retain its members and not only that, it kept the online traffic ‘ACTIVE’ as it was before the launching of G+.

So, what favored Facebook and where G+ lacked even after its mega launch?!

‘G+’ didn’t able to sustain its competitive advantage– Google plus came up with some really cool competitive advantages/ideas like circles, Hangout (chat with video mode) etc. and they were all really good, cause many people had this issue with Facebook related to privacy feature that they want to share certain status updates with specific people and not with everyone in their friends list(G+ came out with circles), also chat tab at Facebook was missing the video mode( G+ came out with hangout feature). G+ provided its members all the facilities they were missing at Facebook!

But what happened than?! Facebook immediately respond to its competitor’s move and incorporated all the missing things into new features like that tab feature of sharing your updates with -(people, custom, friends, public etc.) and also provided video mode facility in chat tab. So in nutshell, Facebook’s immediate response its competitor made them stay in business.

‘G+’ efforts are not sufficient to engage the members– Certainly, G+ attracted huge database of members since its launch on June 28, 2011. The ‘invitation only membership’ was a real good strategy, everyone (including me) was rushing to get invitation from someone who already has account on G+ (it’s due to basic human instinct, Right?! If you can have G+ account, why can’t I! Am I not the important person!). People requested their friends and families to invite them on G+.

But, question is – What after I made my account on G+?! I need some strong reason to log on G+ and visit my G+ page daily! Google plus didn’t succeed to provide me/us that ‘single strong reason’!

I visit on LinkedIn daily cause perhaps I am a job seeker or recruiter or net-worker.
I visit on Facebook daily cause my family, my friends are there and ACTIVELY updating their status.
I visit on G+ cause…………………??????

Although, it was good idea by Google to link Gmail, Youtube, G+ accounts on the same email id, it didn’t attract users to click on G+ tab when they log on to check their emails on Gmail.

Stating the above analysis, game is not over yet! We have seen in past how many businesses/networking sites did average during initial years of their launching and than became huge success after sometime! and, this time we are talking about G+( backed up by giant Google Inc.) !!!

So, It would be really interesting to know what strategies Google will now deploy so as to encourage its members( ‘You’ & ‘I’ ) to be more active on G+!

Copyright©2012RahulKPandey