Secret for e-commerce businesses in India!

If you are doing e-commerce business in India and want to tap the hidden clientele base to emerge in your business! Read on…………

I like to bring your focus on one interesting phenomenon! Many people in India resist paying for online  products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential market.

My suggestion is; provide them ease of purchasing! Here are 2 approaches, I believe, can influence the purchasing decision of those potential buyers.

Direct Cash Approach – Don’t force people to pay online, instead when customers order something online; ask them to provide the billing information including Landline Number! Call on their Landline numbers (No Cell number!) to confirm the order (to check out if it’s fake or genuine). And, once order is confirmed, send them product and your delivery guy can get the cash from customers directly!

I believe more companies should try this method in India so as to be more customer friendly.

Flexible e-Cash Approach

InDirect Cash Approach – Have one or two ‘Store- houses’ in Tiers 1 and Tier 2 cities depending on your business and majority of customer base (Geographically).  Idea is; if you think that sending a delivery guy for each order is not a feasible option, than what you can do is; when customer places order online than as mentioned above, confirm order through landline number provided by customer.

Than dispatch the products from your main warehouse to that city’s storehouse (where order was placed) and within say 2-3 days (sort out number of days as per your calculation),customer can directly come  to store house in his/her city, pay the cash and get his/her product( store-house staff can call the customer when product arrives).You may further enhance the flexibility of picking up products by customers, for example-within 5-7 days!

Your turn! What do you think about the feasibility of both approaches?!

Suggestions/Feedbacks are welcome!!

Copyright©2012RahulKPandey

Joining New Organization?! Here’s ‘Plan of Action’!

As a new employee of the Organization, what would be your plan of action for first few months towards knowing the organization better and contributing in the progress?  

Plan of Action for new workplace

                           

The very first thing I would consider is; who are the Clients of my Organization ? Where is the majority of target clients come from? Knowing the existing client base would be my first priority. This in turn, would help me to improve Organization’s Marketing strategies. Knowing the right clientele base would also help me to identify and acquire potential clients.

My keen focus would be to understand the way, how my Organization’s industry related local businesses operate in different region? How they use the Marketing Mix locally? What sales channels they use to generate sales leads? And, than I will incorporate the learning’s into Organization’s operational procedures.

I would make myself familiarize about Organization’s services and offerings. By doing that, I would come to know about the internal culture of Organization and the way Organization operates its business. This will help me to improvise and customize Organization’s solutions offerings to its clients.

Competitor’s analysis would be my focus area. Who are Organization’s competitors? How do they operate and their business practices?

WHAT WOULD BE YOUR PLAN OF ACTION?! Lemme know your thoughts and If I am missing some points!

Copyright©2012RahulKPandey

Don’t Do Social Media Marketing!!!

Don’t do Social Media Marketing, IF-

1)  If you can not keep up with the changing ‘TREND(S)’ in social media and its various platforms. Before 3-4 years, companies didn’t care much about their LinkedIn pages, and after that with increasing popularity of LinkedIn, every company started building up its page on LinkedIn and is actively involved since then. Same applies for Pinterest, ……………Well, Do I need to say anything about popularity of Pinterest?! (If you don’t know what I am talking about, you might wanna reconsider your social media strategy/efforts again!).

It’s not only about adopting new trends; SMM efforts should also keep the pace up with the changes (new features, changed appearances etc.) in existing Social Media. For ex.-  Facebook’s new  Timeline. Your company’s page should have already modified its page as per the new Facebook’s Timeline features before reading this article!

2)  If you don’t know what do you want to ‘ACCOMPLISH’ through your Social Media Marketing?! In other words, if you don’t know what is the ultimate goal of your Social Media Marketing! Having clear understanding of your ultimate goal of SMM campaign; whether it’s to increase Brand awareness or Introduction of new product/services or something else helps you to not get lost on different social media platforms! Blindly following SMM won’t serve any purpose.

3)  If you can not continuously provide one strong ‘REASON’ to Engage Entertain the visitors/customers on your Facebook/G+/LinkedIn/Twitter and other social media pages. There are pretty good chances that ones people like your company’s pages on Facebook, G+, LinkedIn etc. They may never come back again to check it out UNLESS you provide them one strong reason to visit the page! It could be anything like – games, contests, apps, challenges, quizzes etc. And, it doesn’t necessarily have to be related to your business (but if it is, nothing could be better than that!). Main focus should be that your target audience visits your company’s social media pages quite often through that reason and because of that; you can keep the communication alive with the visitors.

4) If you don’t have ‘RESOURCE(S)’ (Like- SEO, social media managers, executives, Dept.).  It’s not like you should have all of them but you should have at least some of them to devote to your social media strategy and if you are  START UP or SMALL level business, you should have at least a single person devoting sufficient time to SMM activities.  Message is; you should not treat your social media marketing as a side activity!

5) If you Can not devote enough time to ‘RESPOND‘to fans/customer‘s comments/ queries on different social media platforms in ‘timely manner’. A criticizing comment(s), if hangs there for some days before you respond/solve the query, can hurt your company’s reputation!

*Response should be in professional manner, whether it is for query or complaint!

‘TARRR’ (TREND, ACHIEVE, REASON, RESOURCE, RESPOND) are crucial factors for any social media campaign to succeed!  Needless to say, Success of any social media campaign depends on many other factors.

MORAL of the article is- Social Media Marketing, if done wrongly, can hurt the company as much as it can benefit!

“Social Media Marketing” if aim and execute correctly, will result in forms of Brand Recognition, ROI, customer Database, etc. BUT, in case of improper aiming and execution, it will not only end up missing the target but it can also lead to ‘ruined online image‘!

What do you think, are some other crucial factors for success of a ‘Social Media Marketing’ apart from ’TARRR’?!

Copyright©2012RahulKPandey